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From the trouble of following sales to brand protection: the value of independent websites in preventing plagiarism

  • Independent website operation strategy
  • Foreign trade stations
  • Foreign trade website
Posted by 广州品店科技有限公司 On Oct 27 2025

The World Intellectual Property Organization (WIPO)'s "2024 Global Brand Infringement Report" reveals that copycat sales on cross-border e-commerce platforms cause original brands to lose an average of 23% in annual revenue, while brands with independent websites have a threefold higher success rate for infringement complaints. A study by the China Council for the Promotion of International Trade (CCPIT) indicates that foreign trade companies operating independent websites experience a 65% reduction in product plagiarism and a 50% increase in customer loyalty. Analysis by the Global Brand Protection Alliance (GBPA) emphasizes that independent websites offer advantages in content control, user experience consistency, and efficient legal enforcement, making them the ultimate solution for brand protection.

Three major plagiarism risks of the platform model Three major plagiarism risks of the platform model

1. Rampant "copycat" sales

  • An original design brand was copied by 37 sellers (China Cross-border E-commerce Industry Alliance case)
  • Price war leads to sluggish sales of genuine products

2. Product information tampering

  • The detail page was maliciously modified (a case of a maternity and baby brand facing a counterfeit complaint)
  • Brand image seriously damaged

3. Inefficient rights protection

  • The platform complaint cycle is as long as 30 days (a record of rights protection for an electronic brand)
  • Difficulty in collecting evidence

Three brand protection mechanisms for independent stations

1. Absolute control over content

  • The only official information outlet (the counterfeit rate of a certain affordable luxury brand has been reduced to 0)
  • Digital watermark penetration throughout the site

Data from the Intellectual Property Center of the China Council for the Promotion of International Trade shows that for brands that protect their rights through independent websites, the average time it takes for infringement to be removed from shelves has been shortened to 72 hours.

2. User experience consistency

  • Authenticity identification system (a beauty brand’s QR code scanning verification function)
  • Official authorized channel certification

The Global Brand Protection Alliance (GBPA) case database shows that for brands with independent websites, consumers’ accuracy in identifying genuine products has increased to 98%.

3. Legal rights protection tool

  • Copyright declaration automation (a successful case of a designer brand infringement lawsuit)
  • Electronic evidence collection and storage throughout the entire process

3 successful cases of brand protection 3 successful cases of brand protection

Case 1: Shenzhen Smart Hardware

  • Independent station technical documentation system
  • 100% success rate in counterfeit complaints

Case 2: Zhejiang Original Clothing

  • Designer's Notes Column
  • The phenomenon of following sales disappears

Case 3: German industrial equipment

  • Customer Certification Procurement System
  • Zero loopholes in channel management

Pinshop Solution

Pinshop provides: ✅ Digital fingerprint system ✅ Authorization management background ✅ Infringement monitoring and early warning ✅ Electronic evidence collection toolkit

Visit Pinshop's official website now to protect your brand value!

Recommended related articles: Multilingual Independent Station Strategy: Balancing Localization and Internationalization Pinshop foreign trade website

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