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Independent stations accumulate brand compound interest intangible assets

  • Independent website operation strategy
  • Foreign trade stations
  • Foreign trade website
Posted by 广州品店科技有限公司 On Dec 08 2025

Interbrand's "2025 Brand Asset Report" points out that companies that continue to accumulate brand assets through independent websites have a compound annual growth rate of 28%, far exceeding the industry average. Data from the Brand Research Institute of the China Council for the Promotion of International Trade shows that independent foreign trade websites that have been operating for more than three years have an average annual growth of 65% in brand search volume, and the customer lifetime value has increased to 4.2 times that of platform users. Research by the Global Brand Asset Valuation Association (GBVAA) confirms that the compound interest effect of independent standing on user relationships, data assets and brand premiums is becoming the most valuable "digital real estate" for enterprises.

The three major asset flaws of flow thinkingThe three major asset flaws of flow thinking

1. Loss of user assets

  • Platform store user retention rate is less than 15% (e-commerce industry data)
  • 90% of traffic ownership belongs to the platform

2. Data value evaporates

  • User behavior data utilization rate is less than 20% (research shows)
  • Unable to construct accurate user portrait

3. Interruption of brand accumulation

  • Promotion orientation weakens brand recognition (a case of FMCG)
  • Customer acquisition costs need to be invested repeatedly every year

The three core components of compound interest assetsThe three core components of compound interest assets

1. User relationship bank

  • Precipitate 100% user data assets
  • Customer LTV increased by 35% annually

Data from the Digital Asset Center of China Council for the Promotion of International Trade: "Independent stations increase the value of user assets by 420%"

2. Brand Memory Palace

  • Continuously strengthened brand recognition system
  • Natural traffic proportion increased to 60%

Global Brand Asset Valuation Association (GBVAA) research: Brand compound interest makes the valuation premium reach 3 times the industry

3. Data Intelligence Network

  • Millions of user behavior data points
  • The accuracy of the forecast model increased by 28% annually

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Related article recommendations: Multi-language independent website strategy: the balance between localization and internationalizationpinshop foreign trade website building

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