A 2024 report by the International Content Marketing Association (ICMA) indicates that independent e-commerce websites employing a systematic content strategy experienced an average organic traffic increase of 420% within six months (Source: icma.org ). Google's Search Quality Assessment Guidelines emphasize that the combined score of content depth and keyword relevance accounts for 53% of the ranking weight (Source: developers.google.com/search/docs ).
I. Keyword Strategic Planning
1. Construction of a three-dimensional keyword matrix
- Core product keywords: accounting for 15% of the total (e.g., "industrial valves")
- Scenario-specific keywords: accounting for 60% of the total (e.g., "high pressure valve for oil pipeline")
- Brand defensive keywords: accounting for 25% of the total (e.g., "brand name + specifications")
- The International Search Engine Optimization Association (ISEO) recommends that each product line should cover 50+ long-tail keywords (Source: iseo-org ).
Typical case : A building materials company increased the proportion of long-tail keyword traffic from 12% to 68% by strategically positioning itself around scenario-based keywords.
2. Multilingual keyword adaptation
- Localized search habit analysis
- Avoid semantic deviations caused by literal translation
II. Content Architecture Design
1. Pyramid-shaped content system
- Top level: 3-5 core product pages (optimize conversion rates)
- Mid-level: 20-30 solution pages (covering various scenarios)
- Underlying layer: 100+ technical documents/FAQs (intercepting the long tail)
2. Implementation of EEAT Content Standards
- Visual display of expert qualifications
- Product traceability information is transparent.
III. Continuous Optimization Mechanism
1. Content Iteration Strategy
- Quarterly in-depth updates to the core page
- Monthly supplementary user-generated content
2. Performance Monitoring Indicators
- Keyword ranking growth rate
- Bounce rate and dwell time
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