A 2024 report by the International Search Engine Optimization Association (ISEO) indicates that foreign trade companies that implement SEO optimization from the initial stages of website construction experience an average 320% higher organic traffic after six months compared to websites optimized later (Source: iseo-org ). Google's Search Quality Assessment Guidelines emphasize that website infrastructure accounts for up to 40% of the long-term ranking impact (Source: developers.google.com/search/docs ).
I. Basic Optimization of Domain Name and Hosting
1. Domain Name Strategy
- Prioritize .com international domains
- Avoid combinations of hyphens and numbers
- The International Web Standards Alliance (IWSA) suggests that domain age affects authority accumulation (Source: iwsalliance.org ).
Typical case : A medical device company used industry keyword domain names and within 6 months, the core keyword ranking improved to the first page.
2. Host Selection Criteria
- Ensure localized servers in the target market
- HTTP/3 protocol support
II. SEO-friendly technical architecture
1. Website Structure Design
- Flat directory hierarchy (≤3 levels)
- Automatically generated XML Sitemap
2. Mobile-first principle
- Responsive Design Benchmarks
- Touch element size optimization
III. Forward-looking planning of content strategy
1. Keyword matrix construction
- Core product keywords + long-tail demand keywords
- Multilingual Keyword Mapping
2. Content update mechanism
- Create a content update calendar
- Expert Author Identity (EAT) Shaping
IV. Early Preparations for External Link Building
1. Industry resource reserves
- Authoritative directory submission
- Partner Link Planning
2. Social media pre-launch promotion
- Brand accounts were created simultaneously.
- Industry community interaction
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