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Independent websites break through the involution dilemma

  • Independent website operation strategy
  • Foreign trade stations
  • Foreign trade website
Posted by 广州品店科技有限公司 On Jan 12 2026

Bain & Company's "2025 Business Competition Report" points out that independent websites employing differentiated strategies maintain profit margins 3.6 times the industry average and increase customer loyalty by 2.8 times. Data from the China Council for the Promotion of International Trade shows that foreign trade companies that successfully break through this barrier achieve product premium capabilities in the top 5% of the industry and reduce customer acquisition costs to one-third of their competitors. Research by the Global Business Innovation Alliance (GBIA) confirms that the unique advantages of independent websites in data assets, user relationships, and value innovation are becoming a "breakthrough weapon" for overcoming homogeneous competition.

Three manifestations of industry involution Three manifestations of industry involution

1. Severe homogeneous competition

  • Product similarity is as high as 75% (McKinsey research).
  • Price wars have caused industry profit margins to fall below 8%.

2. Soaring traffic costs

  • Average customer acquisition cost increased by 28% annually.
  • The ad click-through rate dropped to 1.2%.

3. Low user loyalty

  • Brand substitution costs account for less than 10% of revenue.
  • The repurchase rate continued to decline to 35%.

Three core strategies for breaking through the impasse Three core strategies for breaking through the impasse

1. Data asset differentiation

  • Build 200+ user behavior dimensions
  • Personalized recommendations increased conversion rates by 5 times.

Data from the Innovation Center of the China Council for the Promotion of International Trade shows that "data-driven enterprises have a premium 3.2 times that of the industry average."

2. Deepening User Relationships

  • Establish a 7-layer user value system
  • Member contribution increased to 60% of revenue.

Research by the Global Business Innovation Alliance (GBIA): Ecosystem-based independent websites achieve 4.5 times the industry average user retention rate.

3. Sustainable Value Innovation

  • Iterate 3-5 innovative touchpoints per month
  • Innovative revenue accounted for over 40% of total revenue.

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Recommended article: Multilingual Independent Website Strategy: Balancing Localization and Internationalization Pinshop Foreign Trade Website Building

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