Bain Consulting's "2025 Customer Asset Management Report" points out that companies that realize customer assetization through independent websites will increase their user lifetime value (LTV) to 4.3 times the industry average and reduce customer acquisition costs by 58%. Research data from the China Council for the Promotion of International Trade shows that foreign trade companies that deploy intelligent customer management systems have a five-year customer retention rate as high as 72%, and a cross-sales success rate increased by 210%. Research by the Global Customer Asset Management Alliance (GCAA) confirms that independent technological breakthroughs in data capitalization, relationship networking and value regeneration are transforming customer resources into value-added strategic assets.
Three major asset vulnerabilities managed by traditional customers
1. Data assets evaporate
- Platform store user data retention rate is less than 20% (e-commerce industry data)
- 90% of interactive behavior data is not utilized
2. Broken relationship chain
- The average annual natural attrition rate is 35% (retail industry benchmark)
- Lack of continuous activation mechanism
3. Insufficient value development
- Customer potential value development rate is less than 15%
- Unable to form compound interest growth
Three core architectures of customer treasury
1. Data Asset Bank
- Full-dimensional user portrait construction
- Data utilization increased to 85%
Data from China Council for the Promotion of International Trade Digital Asset Center: "Asset-based operations increase customer value by 380%"
2. Relationship value-added network
- Automated loyalty cultivation system
- The accuracy rate of churn warning reaches 92%
Global Client Asset Management Alliance (GCAA) research: Relationship network increases the repurchase rate to 3 times that of the industry
3. Value Regeneration Engine
- Intelligent recommendation conversion rate increased by 3 times
- Customer contribution annual growth rate reaches 45%
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