According to Google's latest Search Quality Assessment Guidelines, proper basic SEO configuration can increase an independent website's indexing speed by 300% and increase organic traffic by 45% within six months. A survey by the China Council for the Promotion of International Trade (CCPIT) shows that only 35% of independent foreign trade websites complete all basic SEO settings before launching. This article, based on the technical standards of the World E-Commerce Forum, systematically analyzes the 10 essential SEO configurations required before launching an independent website.

Website structure optimization

1. Standardize URL structure

• Use short, semantic URL structures
• Avoid dynamic parameters and special characters
• The China Chamber of Commerce for Import and Export of Machinery and Electronic Products case shows that standardizing URLs can increase the number of indexes by 60%.

2. Website navigation optimization

• Ensure that any page is reached within three levels
• Breadcrumb navigation complete coverage
• Mobile navigation is easy to use

Technical SEO Basics

3. XML sitemap configuration

• Include all important page URLs
• Automatic submission to search engines
• Automatic weekly updates

4. Precise Robots.txt Control

• Allow crawling of important directories
• Shield background and sensitive paths
• The World E-Commerce Forum recommends monthly audits

Content Optimization Basics

5. Meta tag optimization

• Unique and accurate title and description
• Core keywords are naturally integrated
• The length meets the requirements of each platform

6. Image ALT Text

• Accurately describe the image content
• Contains relevant keywords
• Avoid keyword stuffing

Mobile adaptation

7. Responsive Design Validation

• Passed Google's mobile-friendly test
• Comply with the spacing between touch elements
• Data from the China Council for the Promotion of International Trade shows that sites with good mobile adaptation have a 28% higher conversion rate.

Speed and Performance

8. Core Web Indicators Meet Standards

• LCP≤2.5 seconds
• FID≤100 milliseconds
• CLS<0.1

9. Cache strategy configuration

• Long-term caching of static resources
• Reasonable setting of dynamic content

6. Security and Trust

10. HTTPS is fully enabled

• Site-wide SSL certificate deployment
• Mixed content fixes
• HSTS preload configuration

Pinshop: Your SEO Optimization Expert

Pinshop provides a one-stop SEO solution: ✅ Automatic SEO configuration check ✅ Intelligent content optimization suggestions ✅ Real-time monitoring and alerts ✅ Professional consultant support

Visit Pinshop’s official website to get the solution now!

Recommended related articles: Multilingual Independent Station Strategy: Balancing Localization and Internationalization