According to Google's latest Search Quality Assessment Guidelines, proper basic SEO configuration can increase an independent website's indexing speed by 300% and increase organic traffic by 45% within six months. A survey by the China Council for the Promotion of International Trade (CCPIT) shows that only 35% of independent foreign trade websites complete all basic SEO settings before launching. This article, based on the technical standards of the World E-Commerce Forum, systematically analyzes the 10 essential SEO configurations required before launching an independent website.
Website structure optimization
1. Standardize URL structure
- Use short, semantic URL structures
- Avoid dynamic parameters and special characters
- The China Chamber of Commerce for Import and Export of Machinery and Electronic Products case shows that standardizing URLs can increase the number of indexes by 60%.
2. Website navigation optimization
- Ensure that any page is reached within three levels
- Breadcrumb navigation complete coverage
- Mobile navigation is easy to use
Technical SEO Basics
3. XML sitemap configuration
- Include all important page URLs
- Automatic submission to search engines
- Automatic weekly updates
4. Precise Robots.txt Control
- Allow crawling of important directories
- Shield background and sensitive paths
- The World E-Commerce Forum recommends monthly audits
Content Optimization Basics
5. Meta tag optimization
- Unique and accurate title and description
- Core keywords are naturally integrated
- The length meets the requirements of each platform
6. Image ALT Text
- Accurately describe the image content
- Contains relevant keywords
- Avoid keyword stuffing
Mobile adaptation
7. Responsive Design Validation
- Passed Google's mobile-friendly test
- Comply with the spacing between touch elements
- Data from the China Council for the Promotion of International Trade shows that sites with good mobile adaptation have a 28% higher conversion rate.
Speed and Performance
8. Core Web Indicators Meet Standards
- LCP≤2.5 seconds
- FID≤100 milliseconds
- CLS<0.1
9. Cache strategy configuration
- Long-term caching of static resources
- Reasonable setting of dynamic content
6. Security and Trust
10. HTTPS is fully enabled
- Site-wide SSL certificate deployment
- Mixed content fixes
- HSTS preload configuration
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