10 basic SEO configurations that must be done before launching an independent website

Independent station technology optimization
Foreign trade stations
Foreign trade website

Posted by 广州品店科技有限公司 On Sep 28 2025

According to Google's latest Search Quality Assessment Guidelines, proper basic SEO configuration can increase an independent website's indexing speed by 300% and increase organic traffic by 45% within six months. A survey by the China Council for the Promotion of International Trade (CCPIT) shows that only 35% of independent foreign trade websites complete all basic SEO settings before launching. This article, based on the technical standards of the World E-Commerce Forum, systematically analyzes the 10 essential SEO configurations required before launching an independent website.

Website structure optimization

1. Standardize URL structure

Use short, semantic URL structures
Avoid dynamic parameters and special characters
The China Chamber of Commerce for Import and Export of Machinery and Electronic Products case shows that standardizing URLs can increase the number of indexes by 60%.

2. Website navigation optimization

Ensure that any page is reached within three levels
Breadcrumb navigation complete coverage
Mobile navigation is easy to use

Technical SEO Basics

3. XML sitemap configuration

Include all important page URLs
Automatic submission to search engines
Automatic weekly updates

4. Precise Robots.txt Control

Allow crawling of important directories
Shield background and sensitive paths
The World E-Commerce Forum recommends monthly audits

Content Optimization Basics

5. Meta tag optimization

Unique and accurate title and description
Core keywords are naturally integrated
The length meets the requirements of each platform

6. Image ALT Text

Accurately describe the image content
Contains relevant keywords
Avoid keyword stuffing

Mobile adaptation

7. Responsive Design Validation

Passed Google's mobile-friendly test
Comply with the spacing between touch elements
Data from the China Council for the Promotion of International Trade shows that sites with good mobile adaptation have a 28% higher conversion rate.

Speed and Performance

8. Core Web Indicators Meet Standards

LCP≤2.5 seconds
FID≤100 milliseconds
CLS<0.1

9. Cache strategy configuration

Long-term caching of static resources
Reasonable setting of dynamic content

6. Security and Trust

10. HTTPS is fully enabled

Site-wide SSL certificate deployment
Mixed content fixes
HSTS preload configuration

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