According to Google's latest Search Quality Report, a standard URL structure can increase independent website page indexing speed by 50% and improve keyword rankings by an average of 17%. A study by the China Council for the Promotion of International Trade indicates that 92% of independent foreign trade websites have URL structure issues, resulting in a 30% loss of potential traffic. This article will systematically analyze the golden rules of URL design based on the technical standards of the World E-Commerce Forum and practical data from SEMrush.
3 core principles of URL design
1. Semantic Priority
- Use readable natural language
- Avoid meaningless numbers and symbols
- China Chamber of Commerce for Import and Export of Machinery and Electronic Products Case Study: Semantic URLs Increase Click-Through Rate by 35%
2. Simplicity control standards
- The length is controlled within 3-5 levels
- No more than 3 words per paragraph (World Electronic Commerce Forum recommended standard)
3. Stability guarantee mechanism
- Once published, it is permanently valid (avoid frequent changes)
- Set up 301 redirects for historical URLs
Three-tier standard system
1. Basic technical specifications
- HTTPS protocol for the entire site
- Unify lowercase letters
- Hyphen "-" separates words
2. SEO optimization standards
- Core keywords are naturally integrated
- Avoid parameterized dynamic URLs
- Disable redundant parameters such as session ID
3. Multi-language adaptation specifications
- Language code prefix
- Regional market differentiation design
Three best practice cases
1. E-commerce product page example
- Contains category path and product name
- SKU is placed at the end as a unique identifier
2. Multi-level classification processing solution
- Enable flat design when level 3 or higher
- Using filter parameters instead of deep paths
3. Multilingual Site Strategy
- Subdirectory
- Subdomain
- World E-Commerce Forum data: Subdirectories are more beneficial for SEO
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