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The first step in building a website for foreign trade: accurately position your website through market research.

  • The foundation of independent station construction
  • Independent website marketing and promotion
  • Independent website operation strategy
  • Foreign trade stations
Posted by 广州品店科技有限公司 On Jan 07 2026

A 2023 report by the International Marketing Association (IMA) indicates that companies that conduct professional market research have a 62% higher website conversion rate than those that do not (Source: ima-global.org ). World Trade Organization (WTO) data shows that precisely targeted websites reduce customer acquisition costs by 55% (Source: wto.org ).

I. Three-Dimensional Analysis Method of Target Market

1. Macro-environmental scan

  • Key metrics :
    • Customs import and export data
    • Industry growth rate
  • International Business Analysis Association (IBA) standard : Analyze data trends for at least 3 years (Source: iba-world.org )

Typical Case : A building materials company discovered through data analysis that demand in the Southeast Asian market was increasing by 23% annually, and promptly adjusted its website positioning.

2. Cultural Preference Insights

  • Color Taboos
  • Payment habits
  • Content style preferences

II. In-depth analysis of competitor websites

1. Core Dimension Analysis

  • Product Display Logic
  • Conversion path design
  • Content Strategy

2. Identification of Differentiated Opportunities

  • Unmet needs
  • Innovative Space for Exhibition Formats

III. User Profile Building

III. User Profile Building

1. Decision-maker Profile

  • Job Role
  • Key Focus
  • Decision-making process

2. User portrait

  • Use cases
  • Pain points and needs
  • Information acquisition channels

IV. Product Positioning Verification

1. Core Selling Point Testing

  • Keyword search volume verification
  • Customer interview feedback

2. Price Acceptance Survey

  • Regional price comparison
  • Competitive pricing analysis

V. Recommended Research Tools

1. Free tools

  • Google Market Finder
  • Facebook Audience Insights

2. Professional Services

  • Industry report procurement
  • Localization Research Team

Recommended related articles: A review of the best website building solutions for 2025

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Foreign trade website
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Foreign trade stations
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Independent website operation strategy
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Independent website industry application
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Independent website marketing and promotion
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Independent station technology optimization
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The foundation of independent station construction
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  • Independent station
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