The International Home Design Association (IHDA) 2024 Trends Report indicates that home furnishing websites using scenario-based displays see a 2.5-fold increase in customer dwell time and a 68% increase in set purchase rates (Source: ihda.org ). Google Home Search data shows that product pages with realistic scenarios have a 320% higher conversion rate than those with white background images (Source: thinkwithgoogle.com ).
I. Lifestyle Scenarios
1. Cultural Adaptation Display
- Regional Style Scene Library
- Holiday Theme Matching
- International Interior Design Association (IIDA) standard : Scenarios must reflect ergonomic principles (Source: iida.org )
Typical case : After a ceramic brand expanded its product offerings to Middle Eastern families, orders from that region increased by 210%.
2. Emotional Narrative
- Use of scene storyline
- Multigenerational Living Solution
II. Product Application Visualization
1. Spatial Arrangement System
- One-click change of soft furnishings
- Color coordination suggestions
2. Size sensing tool
- AR Space Preview
- Furniture scale
III. Procurement Decision Support
1. Package Recommendations
- Stylized product portfolio
- Cross-category pairing
2. User-generated content integration
- Buyer's Real-Scene Reviews
- Designer Cases
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