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Which industries need independent websites to attract customers?

  • Independent website industry application
Posted by 广州品店科技有限公司 On Aug 07 2025
1. Foreign Trade Industry: Order sources must be controlled, and customer relationships must be privatized. For export businesses, while traditional B2B platforms (such as Alibaba and Made in China) can generate traffic, customer data does not belong to the business itself. Establishing an independent website gives you the initiative:

  • Build your own brand influence and reduce reliance on platforms

  • Own your own customer data, facilitating subsequent marketing and follow-up

  • Support global SEO and content operations, increasing the number and quality of overseas inquiries

According to China

  • Build professional product category pages to enhance the presentation of technical specifications and application scenarios.

  • Provide solution-oriented content to enhance customer trust and conversion rates.

  • Build an SEO system to cover a large number of niche keywords.

    • According to

    3. Branded Consumer Goods Industry: Accumulating Brand Value and User Equity

    For companies in the apparel, beauty, home furnishing, and health product sectors seeking to build their brands, the value of an independent website far exceeds that of simply having a website:

    • Customize your style and unify your visual identity system

    • Operate a membership system, retain user information, and implement repeat purchase mechanisms

    • Supports full-chain conversions for content marketing and advertising

    According to data from the China E-Commerce Research Center (100EC.cn), the average annual repurchase rate for independent websites for branded consumer goods is over 35% higher than that of platform-based e-commerce platforms.

    Branded Consumer Goods Industry: Independent Websites Required to Accumulate Brand Value and User Equity

    4. High-Tier/Highly Professional Service Industries: Building Trust and Facilitating Consultation Conversions

    For example, medical devices, educational services, engineering services, and customized products cannot demonstrate their value through a single e-commerce page. Independent websites can help these industries:

    • Detailed explanation of product logic and solution structure

    • Strengthen brand authority and qualification endorsement

    • Guide users to actions such as booking, submitting inquiries, and downloading materials

    5. Companies Needing a Global Market Layout: Multilingual + Localization Capabilities

    Multilingual independent websites have become standard for international companies, particularly well-suited for multilingual markets such as the Middle East, South America, and Europe.

    • Improve local user trust and browsing experience

    • Support local SEO for greater exposure

    • Support expanded capabilities such as overseas payment and logistics integration

    Especially for companies planning to enter emerging markets, an independent website is the first step in brand localization.

    Making good use of your own website can truly capture your customers

    No matter what industry you are in, as long as you want to:

    • Reduce platform dependence

    • Retain customer assets

    • Strengthen your brand image

    • Achieve long-term value

    Thus, a standalone website is essential.

    The Pinshop website building platform is designed specifically for various industry scenarios, including foreign trade companies, manufacturers, and brand owners. It supports fast template creation, drag-and-drop modules, AI-powered content assistance, one-click multi-language support, and other features, helping you easily embark on your digital global expansion journey.

    👉 Visit Pinshop.cn now to start building your independent website.

    Independent Website Building

    Recommended Article: How to Choose the Right Independent Website Building Platform for Your Own Business?

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    • SEO optimization for independent websites
    • Independent station conversion and improvement
    • Independent station technology construction
    • Independent website content planning
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