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What information should be prepared for an independent website? Understand all one article

  • The foundation of independent station construction
Posted by 广州品店科技有限公司 On Aug 04 2025

For most business owners who are first exposed to website building, they decided to build itIndependent StationJust the first step, and the more challenging one is:"What information do you need to prepare?". Without a clear list of information, the website building process is often prone to repeated communication, rework and modification, resulting in waste of time, manpower and budget.

In order to help business owners and foreign trade decision makers build independent websites more efficiently, this article will systematically explain the information required by independent websites from four categories: brand information, content materials, product information, and basic settings, and provide practical suggestions in combination with authoritative organization standards.

1. Brand information: lay a solid foundation and establish an image

Brand information is the "facade responsibility" of an independent website. It is recommended to prepare the following content:

  • Company LOGO (recommended to provide transparent background PNG or vector format)

  • Brand Standard Color, Font, VI Manual (if any)

  • Company Profile (Chinese and English comparison, 300–500 words)

  • Core values and brand stories (enhance trust)

2. Content materials: The more complete the preparation, the higher the efficiency

All page contents of the website are prepared earlier, the more cost-saving it, including:

  • Home page content (brand introduction, service process, cooperation advantages)

  • Product introduction copy (100–200 words per product)

  • Customer Cases (Text Description + Pictures/Video)

  • FAQ, contact information, qualification certificate

At the same time, you should also pay attention to originality. It is recommended to refer to Baidu search content quality standards, increase the inclusion rate.

3. Product information: Standardized presentation, easy to display and optimize

Product information is the key component of website conversion. It is recommended to organize it according to the following dimensions:

  • Product name, model, specifications

  • Product selling points (3–5 items)

  • High-quality pictures (suggested size 800*800px or above)

  • Application scenario description, industry adaptability

  • Provide better video or 3D display content

ComparableW3C Product Structured Data Format, lay a solid foundation for later SEO and search engine crawling.

4. Basic settings: "hidden information" necessary before going online

In addition to content materials, there are some easily overlooked but indispensable elements:

  • Registered domain names (.com/.cn is preferred)

  • Corporate email (recommendedname@domain.com)

  • ICP registration number (must have to be available for online online in China)

  • Multilingual content (if overseas sites are needed)

  • Google Analytics and Baidu Statistics Code

Although these contents are not visible content, they are the underlying guarantees that affect website compliance, access and conversion.

Quickly launch your independent enterprise site with Pinshop

Pinshop is an independent website building platform specially designed for foreign trade enterprises and brand companies. It supports one-stop information import and website building process to help you generate high-quality websites from chaotic information:

  • Visual background + industry template, upload information to generate page

  • Supports bilingual website building in Chinese and English and multi-device responsive layout

  • Native integrated SEO settings, form plug-in, query management functions

  • Professional consulting team, assist in organizing website building materials and collaborating on online

Start your efficient website building process now

It is not difficult to prepare information, the key is to have systems, processes and tools. Pinshop has provided website building support services to hundreds of companies. If you are also preparing to build an independent corporate website, please visitPinshop official website, or clickContact Us, let our consulting team provide you with one-on-one website building support.

独立站搭建

Article recommendation: How can enterprises quickly build high-quality independent websites?

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Foreign trade website
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Foreign trade stations
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Independent website operation strategy
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Independent website industry application
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Independent website marketing and promotion
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Independent station technology optimization
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The foundation of independent station construction
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  • SEO optimization for independent websites
  • Independent station technology construction
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