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Detailed explanation of the entire process of building an independent website: Starting from scratch

  • The foundation of independent station construction
Posted by 广州品店科技有限公司 On Aug 04 2025

Today, digitalization and overseas travel have become mainstream trends, more and more companies are beginning to realize that buildingIndependent StationIt is no longer a "plus point item", but a must item. A high-quality independent site is not only the storefront of brand display, but also the frontline for corporate customer acquisition and conversion.

But for many business owners and foreign traders who have come into contact with independent websites for the first time, "how to build an independent website from scratch?" is still a practical but difficult question. This article will systematically sort out the complete process of building independent websites to help you avoid detours and build websites efficiently.

1. Determine the target and website building type

Before starting the website building, first clarify what goals you want to achieve through an independent website:

  • Brand display type: Suitable for manufacturers and service enterprises, displaying products and qualifications

  • Inquiry marketing: Suitable for B2B foreign trade companies, use forms to obtain customer clues

  • E-commerce transaction type: Suitable for DTC brands, realizing online ordering and payment

Different goals, website building strategies, functional modules, and content planning are also different. The Pinshop platform supports the above-mentioned multiple website building models and can flexibly match the business needs of different companies.

2. Preparation of basic elements: domain name, LOGO and document

1. Register a domain name: It is recommended to use .com/.cn domain names related to brand names for easy memory and SEO optimization.
2. Design the LOGO: Even for start-ups, it is recommended to have a basic brand vision to improve the professionalism of the website.
3. Prepare the copywriting content: Including company profile, core product introduction, contact information, FAQ, customer cases, etc.

This part is the "skeleton" of the website. Whether it can impress customers depends on whether the content is real and convincing.

3. Build the website structure and page layout

The website structure must comply with user browsing logic and Baidu SEO specifications. It is recommended to use the following core pages:

  • Home (Brand Introduction + Advantage Display + Popular Products)

  • Product page (can be set by category)

  • About Us (Company Introduction + Team + Honors and Qualifications)

  • Contact Us (Form + Address + Online Communication Method)

  • Blog Content Center (Enhance SEO weight and professional image)

Pinshop provides multiple sets of page templates to help you quickly build a professional website structure, support custom navigation bars and page modules, and improve brand recognition.

4. Set SEO and conversion functions

SEO SettingsIt is the core of independent websites to obtain natural traffic, and must be considered from the beginning:

  • Set independent titles, descriptions, and keywords for each page

  • Keep the URL structure simple and avoid Chinese and special symbols

  • The picture needs to be set to ALT tag

  • Join Sitemap and robots.txt

Conversion functionIt is a key link that drives visitors to become customers. It is recommended to configure:

  • Form collection (supports automatic notification emails)

  • WhatsApp / Messenger Plugin

  • Online customer service system

  • Multilingual support and IP recognition

These modules, the Pinshop platform, are built-in and can be configured online without coding.

5. Test and official release before going online

Before going online, be sure to check the following:

  • Are all pages open normally and are mobile compatible?

  • Is the form submission successful? Can the email/backend receive notification?

  • Are the SEO tags set in full? Is there a dead link?

  • Is the page loading speed within 3 seconds?

After confirming that the domain name is correct, you can bind it and go online to start promotion and operation. The Pinshop platform supports one-click deployment and CDN acceleration to ensure the speed and stability of website access globally.

Create a high-quality independent site, choose Pinshop

Pinshop is a one-stop independent website building platform specially designed for enterprises and foreign trade merchants, with:

  • Massive industry templates, ready to use and modify

  • No code required, drag and drop website building

  • Native SEO optimization architecture

  • Multilingual and inquiry system integration

  • Support dual models of brand official website and e-commerce site

Whether you are an export factory, brand owner, or B2B service company, you can quickly build a professional, highly transformative independent station on Pinshop and start the road to brand digitalization.

Start your independent station now

Want to know more about the operation methods and industry best practices of independent website building? Welcome to visitPinshop official website, or clickContact Us, let us provide customized website building service support for your brand!

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Article recommendation:What is an independent site? Which enterprises are suitable for use?

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Foreign trade website
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Foreign trade stations
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Independent website operation strategy
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