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Structured data as a powerful tool: Product page rich summary display rate increased by 210%.

  • Independent station technology optimization
  • Independent website industry application
  • Independent website operation strategy
  • Foreign trade stations
Posted by 广州品店科技有限公司 On Jan 08 2026

A 2023 study by the World Wide Web Consortium (W3C) showed that e-commerce websites that correctly deploy schema tags see an average 210% increase in rich summary display rates (source: w3.org ). Google Search Center data shows that results with rich summaries have a 35% higher click-through rate than ordinary results (source: developers.google.com ).

I. Essential Schema Types for Foreign Trade Product Pages

1. Core tag combination

  • Product :
    • price
    • Availability (Inventory Status)
  • The International SEO Association (ISEO) recommends that the gtin or mpn tag must be included (Source: iseo.org ).

Typical case : After deploying complete product tags, a car parts company saw its search display area increase by 3 times.

2. Enhanced Markup

  • AggregateRating
  • Breadcrumb (breadcrumb navigation)

II. Engineering Deployment Plan

II. Engineering Deployment Plan

1. Technical Implementation Path

  • JSON-LD code embedding
  • Dynamic data is automatically generated

2. Multilingual support

  • Synergy between hreflang and Schema
  • Currency/Unit Localization

III. Verification and Optimization of the Closed Loop

1. Quality Inspection Tools

  • Google Rich Results Test
  • Schema Markup Validator

2. Continuous Iteration Mechanism

  • Add 2-3 new schema types each month
  • Adjusting tagging strategy based on search performance

Recommended related articles: A review of the best website building solutions for 2025

Pinshop Smart Tagging System

Pinshop Smart Tagging System

✅ Automatically generate compliant schema code ✅ Real-time rich summary preview function ✅ Automatic adaptation of multilingual markup

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