Five things you must do when building a website for foreign trade: A WTO-certified guide to fast Google indexing.

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Posted by 广州品店科技有限公司 On Jan 08 2026

The World Trade Organization (WTO) 2023 Digital Trade Report states that independent websites that meet international standards are indexed by Google three times faster than ordinary websites (Source: wto.org ). Official Google data shows that optimized foreign trade websites can have their average indexing time reduced to 3-7 days (Source: developers.google.com ).

1. Submit your website to Google Search Console

Core operations :
- Verify website ownership
- Submit Sitemap (XML format)
The Search Engine Marketing Association (SEMI) recommends monitoring index coverage weekly (Source: semi-global.org ).

Case Study : After a machinery export company submitted its Sitemap, its key pages were indexed by Google within 24 hours.

2. Optimize website technical architecture

Required checks :
- Ensure there are no robots.txt blocking entries.
- Fix 404 error pages
- Enable HTTPS encryption
Internet Engineering Task Force (IETF) standard : Website response time should be controlled within 2 seconds (Source: ietf.org )

3. Create high-quality content

Google EEAT principle :
- Demonstrate professionalism.
- Highlight the company's authoritativeness.
- Enhance Trustworthiness
Content update frequency : At least one industry-related article per week.

4. Build backlinks and social signals

Fast inclusion strategy :
- Share website content on LinkedIn and Facebook
- Strive for backlinks from industry forums or association websites.
The WTO recommends that the quality of backlinks is more important than the quantity (Source: wto.org ).

5. Continuous monitoring and optimization

Key Indicator Tracking :
- Number of pages included
- Search keyword ranking
- Click-through rate (CTR)
Recommended tool : Google Analytics + Search Console combined analysis

Recommended related articles: A review of the best website building solutions for 2025

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